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It is very important for management and investors alike to fully understand how value is created. Operating models tend to focus on products (product innovation), production (operational efficiency) or customers (customer intimacy). Research into the most successful companies point out that successful companies strive to achieve minimum standards in all three areas, but excel in one of them. Intellectual capital has become the differentiating factor to excel, but the required information cannot be found in the traditional financial statements. Bieme supports corporates in their communication on intellectual capital, and investors on how to incorporate intellectual capital in their research activities.